Released in 2006, Make Believe is the debut album by Platinum Weird, a fictional band created by Dave and Kara DioGuardi. Marketed as a “lost” 1974 recording, the album features DioGuardi as Erin Grace and includes contributions from Ringo Starr. Tracks like “Will You Be Around,” “Happiness,” and “Love Can Kill the Blues” blend soft rock and pop with a nostalgic flair. The project was part concept, part homage, and included a bonus disc of unreleased tracks. Dave’s production and songwriting anchor the album’s retro aesthetic, making it a unique entry in his discography.

Platinum Weird was a fictional band project created by Dave and Kara DioGuardi, blending real music with a fabricated backstory that placed the band in the 1970s. Released in 2006, the album features melodic rock and pop songs with a retro feel, including tracks like Will You Be Around and Happiness. The project was accompanied by a mockumentary and promotional campaign that blurred the lines between reality and fiction. The album was issued on CD and digital formats, with promotional editions and press kits adding to its collector appeal. Musically, it’s a polished and heartfelt collection that pays homage to classic rock influences while showcasing Kara’s strong vocals and Dave’s songwriting versatility. The concept behind Platinum Weird makes it one of the most unusual and intriguing entries in Dave’s discography.

As part of the Platinum Weird campaign, a range of promotional items were produced to support the band’s fictional backstory and album release. These included faux 1970s press clippings, vintage-style posters, promotional CDs, and even fabricated interviews and memorabilia. The marketing strategy was as much a part of the project as the music itself, creating a layered narrative that invited fans to engage with the mythos of the band. For collectors, these promo items are highly desirable due to their limited availability and the creativity behind their design. They offer a rare example of a music release that fully embraced storytelling and multimedia presentation.