Dave Stewart Launches Rare: A Bold Vision for Creativity in the Age of AI

Artificial intelligence is reshaping the creative world, and Dave Stewart is determined to make sure artists lead the charge. In a recent interview with The Guardian, Dave described AI as an “unstoppable force” and urged musicians to embrace it rather than fear it. His advice is simple but urgent: license your music and voice to AI platforms so you benefit from the technology instead of being exploited. “Otherwise they’re just going to take it anyway,” he warned, highlighting the need for creators to protect their work in this new era.

To turn that vision into reality, Dave has co-founded Rare, a company that describes itself as building “Rare Entities – extraordinary ventures in culture and experience.” Rare isn’t just another tech platform. It’s a creative ecosystem designed to bring together outstanding IP, elite talent, and bold ideas to create living entities that shift the cultural landscape. At its heart, Rare exists to keep creators and IP owners in control while opening new formats, platforms, and experiences that break the norms entirely.

Rare’s philosophy is rooted in courage and vision. As the site explains, “Rare Entities are not stumbled upon; they are conjured, shaped, and crafted into being.” This means leaning into the unknown, sensing what culture will crave tomorrow, and laying the foundations today. It’s about instinct – the kind that drives late-night creativity and becomes the pulse you trust when nothing else is certain.

The Rare team is a powerhouse of talent. Alongside Dave Stewart, who brings decades of cultural influence and creative weight, the founders include Dominic Joseph, a serial entrepreneur with multiple nine-figure exits, and Richard Britton, a visionary storyteller who has spent his career shaping identities and experiences that move people. Other key partners include Lewis Carpenter, founder of So It Goes magazine, and Chelcee Grimes, a multi-platinum songwriter and broadcaster who bridges worlds from music to sport. Behind them is a collective of legal, financial, and creative strategists ensuring Rare’s ventures have both cultural and commercial impact.

For fans of Dave Stewart, the Rare website is a treasure trove. It’s peppered with photographs from Dave’s personal archives, including striking images with iconic figures such as Gilbert & George, Sinead O’Connor, and artist Damien Hirst. There’s even a link to Dave’s cult comic series Zombie Broadway, marked “coming soon,” which adds an extra layer of intrigue for those who love his offbeat creative projects.

Rare’s mission goes beyond rebalancing power in the industry. It aims to create new cultural value by building platforms and experiences that reshape how art is made and felt. In Dave’s words, AI isn’t something to fear – it’s a tool that, when used properly, can unlock opportunities and dismantle outdated systems. Rare is his way of ensuring that creativity thrives in this new landscape, with artists firmly in control.

For true Eurythmics fans, Rare is more than a business venture. It’s a glimpse into Dave Stewart’s future-facing vision and a curated look back at his extraordinary journey. From music to art to storytelling, Rare promises to be a hub where bold ideas become reality.