Dave Stewart and his Poetry Vodka are featured on the front cover of the new issue of drinks magazine Chilled.

TAKEN FROM CHILLED MAGAZINE :

Vodka Martinis are it! You heard that right. While the traditionalists scream for gin, Poetry Spirits is here to vindicate vodka from its generic past and remind us that it can be poetry in a glass.

“I think vodka is one of the neglected spirits today,” says co-founder Johan Holgersson. “Vodka is still, from the consumers’ perspective, seen as a generic ‘get me there’ kind of alcohol.”

Poetry Spirits wants to get us somewhere, that’s for sure. Theirs is a ticket to explore vodka, the Martini, and even more so, creativity. And this goes beyond the bar.

“Poetry Spirits is a double entendre. It’s the name of our company, but also how I invoke melodies and lyrics from a spirit world,” says co-founder Dave Stewart, an acclaimed musician and one-half of the legendary band Eurythmics.
“Halfway through one Vodka Martini allows the space to widen between my thoughts and let ‘the spirits’ in.”

A die-hard Dry Martini lover, Stewart conjured Poetry Spirits at the long bar of La Coupole back in 1983.

Picture it: a cozy evening in Paris at the bustling brasserie La Coupole. The energy, the lights, and the bartenders in black bowties fit a dreamy scene, much like one from the movies that make us think of Martinis.

Enter Stewart, a young musician who knows only a lick of French, recalling where it all began. “I asked the barman to suggest a drink. I had no idea what to order. He made a great ritual out of making me a drink.” Stewart explains.

“I watched as he poured vermouth into the glass and then threw it out. Then he got ice in a shaker, poured vodka, and vigorously shook it with a very serious stance. He handed me a very tiny Martini glass with one olive on a stick and poured the drink in with the look of a surgeon in the midst of a heart operation.”

The bartender’s artistry flowed into the Martini glass as a small but mighty elixir. It possessed Stewart. Halfway through the drink, he was struck with a creative high that birthed a poem he wrote there at the bar. A poem that is now on every Poetry Vodka bottle.

READ THE FULL ARTICLE FROM CHILLED MAGAZINE BELOW.
DAVE’S ARTICLE STARTS ON PAGE 70.