MARKS & SPENCER has revealed its spring/summer 2014 campaign, starring Annie Lennox, Emma Thompson, Rita Ora, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal. As with last season, the advert was shot by Annie Leibovitz.
“This is the first campaign I’ve ever done – but who could resist being part of such a great line-up?” said Lennox.
The campaign will feature four shots of the eclectic group – who range from actors and chefs to campaigners and engineers – all photographed in quintessentially British settings, including Camber Sands and the Cotswolds.
“Our spring/summer campaign is a celebration of style and accomplishment,” said Patrick Bousquet-Chavanne, M&S executive director of marketing and business development. “These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
Read more here on the Marks And Spencer website