Fashion designer Alice Temperley took a new direction with her Temperley London seasonal installation in New York yesterday, reinterpreting some of the late Norman Parkinson’s photographs with the help of photographer Adam Whitehead.The images feature 16 modern British icons who define British style and glamour – including Annie Lennox, Liberty Ross, Rosamund Pike, Sophie Dahl, Yasmin Le Bon, Laura Bailey and Jacquetta Wheeler – and sat alongside her autumn/winter 2010-11 offering when it was unveiled yesterday.
The resulting images have been printed life size on canvas and then hand-embroidered and embellished with the same techniques used in the collection pieces. Following the show, the canvases will be auctioned off in London with all proceeds going to Oxfam in order to support women in West Africa.
The resulting images have been printed life size on canvas and then hand-embroidered and embellished with the same techniques used in the collection pieces. Following the show, the canvases will be auctioned off in London with all proceeds going to Oxfam in order to support women in West Africa.
“We are very excited about this project and the quest we embarked on in general to produce something entirely different every season to showcase our clothes,” Temperley told VOGUE.COM. “This particular project is very important to me as it also aims to give back to a cause that is close to my heart. Working with all the great talent on this was inspiring and a lot of fun. To me that is what fashion and creativity should ideally be about.”